Choice
of collection bins and their ability to meet the needs of the householder will
matter more and more as we move towards 2020 and as the recycling targets are
raised. The list of marketing considerations is not exhaustive, but will include:
Choice
of collection bins and their ability to meet the needs of the householder will
matter more and more as we move towards 2020 and as the recycling targets are
raised. The list of marketing considerations is not exhaustive, but will include:
- Decisions on where to put food waste start when the householder has a plate with leftover food in his or her hand.
- The tools for the job cannot be unpalatable to use; we cannot rely on the householder having to regularly wash out the bins or cope with a problem of odour. Householders also want bins with lids.
We also have to be able to give the householder a simple message on what to do; and the simplest message is……"If you can eat it or it grows, it goes in this bin”. Just as a person surfing in the Internet makes a judgement in less than a second on whether to stick on a page or move on to the next, there is the danger that they will click on to the next web page if asked to put raw vegetables in one container and cooked food in another.
- Minimise the chance of contrary materials. The results seem to indicate that householders identify paper sacks and bags with organic waste.
- It probably helps to maintain the timing and frequency of collections throughout the year.